Women’s Fashion Clothing – sportysheek January 17, 2017 – Posted in: Uncategorized
Women’s fashion clothing is getting functional. So popular, “Athleisure” grew into its own category within the clothing industry. Cementing the notion that athleisure is here to stay is the word’s inclusion in the 2016 unabridged version of Merriam-Webster’s Dictionary. A market estimated by research firm NPD Group at $44 billion in the U.S. alone. Activewear, leggings, and capris, are the new staple of any women’s fashion clothing wardrobe. More and more Fashion-conscious buyers are adopting the fashion-meets-fitness trend. Think of fresh gym clothes as a fitness motivator, then a look that’ll take you from the gym to the streets in style and even carry you on thru the evening by simply throwing on a leather jacket and your favorite pair of heels. We are trying to accomplish so many things in one day that everything is playing into function. This is precisely why we women and men alike invest in clothes that allows several ways of use.
Available at: SportySheek.com
The latest Google Fashion report highlights three of these athletic-wear trends—military chic, free-spirited, and ready-to-go outfits., predominantly women’s gym clothes.
More than just the latest fads, though, these styles hint at broader shifts in consumer behavior and cultural values. According to the NPD report, another trend that is leading the women’s sports clothing industry is the sports bra or the crop top-style bralette., which states it is the bra of choice particularly for the millennial woman.
The sports-bra-as-shirt look isn’t just for hot yoga studios anymore. Kendall and Kylie Jenner have been seen sporting cute crop-top bras both on the street and in the gym, and consumers are taking note. SportySheek.com offers a super hot selection with a sexy string back, which could easily fly as athleisure when paired with a bomber jacket as well as a bit more support with thicker straps and a reinforced top with accents and graphic detailing. A perfect combo that meets somewhere in the middle when it comes to support and coverage.
These stylish products offer the multifunctional feature with fabric technology that performs a perfect compression on musculature during the physical exercise, disguises cellulite and molds the body. They have an icy touch due to the amino microfiber and more thermal comfort. That means a faster hit and humidity transfer from the body to the environment through the fabric. Other characteristics: fast drying process, UV FPS 50+ protection and hydrophobic/antistatic finish. These women’s fashion clothing offerings are designed to meet off-pitch performance needs while pushing the sport’s aesthetic multifunction fashion trend forward.
Activewear sales are booming, and the active sports category is the fastest-growing segment of the market. It seems that everywhere we turn – including publications like French Vogue – gym gear is present, and this might just be the beginning. It’s really based on the trend towards activewear or sports clothing, as daywear and weekend wear, which we’ve seen as a fast growing theme on the runways. With more consumers adopting this trend, it’s natural for many labels to create product that speaks to what consumers want and are wearing.
While the line is meant for rigorous activity—the pieces were tested out by a number of hard-core gym-goers. You can be really cute and fashionable and a lot of it can be what you wear on the weekends. It’s casual and comfortable, and you still feel good whether or not you’re working out.
The runways might start the trends, but it’s the global influence of street style that has a lot to do with what is a seasonal trend and what becomes a fashion staple.
As the mix of high and low, formal and active, continues to intensify, you can expect for the athleisure trend of incorporating sporty elements into your everyday wear to spread season after season across the board.